Write a proposal that analyzes current business strategies

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Reference no: EM133735249

Assignment: Organizational Analysis & Competitive Business Essay

Scenario

You've been hired as a general manager and tasked with proposing a plan that will update the alignment of the organization's business strategies to address the impact of the changing global environment. This plan will be presented to C-suite employees in a few weeks. The first step to proposing a plan like this is to review the organization's annual report and other documents then develop an organizational analysis.

Preparation

Use the organization and SWOT analysis you selected for this summative assessment.

1. Analyze your selected organization's SWOT analysis and other available sources to evaluate the current business strategies and strategic needs of the organization within a changing global environment.

2. Determine a competitive business initiative that will address the unmet needs of the organization, based on your analysis

Task

Write a proposal that analyzes the current business strategies and the needs of the organization.

Include the following in your organizational analysis:

1. Name of organization and industry: Bath and Body Works / Retail

2. Mission and vision: We make the world a brighter, happier place through the power of fragrance.

3. Current organizational initiatives and what's being done to support these initiatives

4. Internal and external factors from SWOT analysis

5. Alignment evaluation

6. 1 or more unmet needs that is not limited to product or service (e.g., can be new demographic, new mode of delivery)

7. Competitive advantages based on SWOT analysis

8. Proposal of global competitive business initiative to address the unmet need(s)

9. High-level outline with timelines and operational steps necessary to implement competitive business initiative

Reference no: EM133735249

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