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You were recently hired by a retail and catalog company that promotes itself as an American firm selling only American made goods. The products featured in advertising and in the catalogs tell the stories of the firms that produced the goods in the United States. The sales response to the firm's Made in America position has been incredible and growth has been impressive.
One day while speaking to a vendor, you find out a shipment of merchandise will be delayed since the product is coming from overseas and is late. A few days later you hear a similar story. As it turns out, the firm just barely earns the Made in the USA label.
Though technically the products meet a standard to be classified as American made, you worry that the firms is not being truthful to its customers. You decide to write a letter to the VP of Marketing detailing your concerns. What would you put in the letter?
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From the case study, categorize the Nano's marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing
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You have been given the task of effectively communicating the organization's mission, vision, and values to the new employees in your organization during new employee orientation
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