Develop a theme for an advertising strategy

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Reference no: EM131283345

Nike has developed a new shoe for long-distance runners designed to minimize wear and tear on the joints and tendons.

1. Develop a theme for an advertising strategy that ensures all three components of attitude are positively covered.

2. What can a marketer do to positively influence a situation in which a consumer is ready to buy but has not yet done so?

Reference no: EM131283345

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