Would newly rich chinese customers engage in this purchasing

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Reference no: EM132231107

Assignment: Please read Case 4: "Will China Continue to Be a Growth Marketplace?" available in your textbook, and answer the following questions:

Assignment Questions: 1. Will China maintain its strong economic growth in the years to come? Some suggest it will until 2050. What do you think?

2. If China will go from 17 million to 200 million middle- and upper-income people by the early 2020s, would the scenario presented by Best Buy not be applicable anymore? Would newly rich Chinese customers engage in this purchasing in the 2020s?

3. With Alibaba's ownership of the very popular Tmall and Taobao online shopping systems (similar to eBay and Amazon) and its spread across the world, will a Western-based online shopping culture ultimately infiltrate China?

• Due date for the submission of Assignment-1:

• Assignment -1 should be posted in the Black Board by the beginning of Week-5.

• The due date for the submission of Assignment-1 will be the end of 7th Week.

Information related to above question is enclosed below:

Attachment:- Case4China.rar

Reference no: EM132231107

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