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When I first started to work in the area of service marketing and management, I was struck with the concept of physical evidence. Choose a service that you have used. What physical evidence is presented by the service provider? How do you think this evidence affects customer perceptions? Do you feel that the service provider meant for the physical evidence to have this affect? Explain.
Do you think that it's okay for companies to collect and store data from you from your use of online shopping sites, Internet browsers and social media? Why or why not? Explain.
Your family has owned an Italian restaurant since before you were born. In the last 5 years, your family has opened three new locations – all of which have been successful. Now your family is considering moving to a franchise business model. However,..
For each stage of the product lifecycle, identify one product you believe to be at that stage and explain what you’ve observed that leads you to your conclusions.
Discuss the similarities and differences between relationship selling and traditional selling. Please use relevant concepts and theories from the textbook and give examples to support your argument.
1. What are the steps in the planning process? Which step is the most crucial? Why?
Take a look at Boston's famous "Big Dig" Project. Share some observations that you find interesting. Provide a critical analysis with evidence and research and references. Analyze L'Oreal's supply chain design and strategy – strengths, weaknesses, cu..
Explain how health is affected by behaviors, economics, and social structure.
An inspector found an average of 9 scratches in the exterior point of each of theautomobiles being prepared for shipment to dealers. Determine two-sigma control limits.
Which of the following is a false statement about grievance procedures? Which of the following is a false statement about feedback across national boundaries?
Which best describes a joint venture:
Imagine that the U.S. Congress decides to completely overhaul the current federal income tax system because of its tremendous complexity and is considering a flat-rate income tax with no exemptions.
The term puffing refers to a salesperson’s exaggerated claims as to the quality of goods offered for sale. The law assumes that most buyers or lessees know, or should know, that sellers and lessors traditionally have engaged in “huffing and puffing” ..
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