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There are ethical issues and potential ramifications to consider in marketing, when unhealthy products (or those that would be unhealthy when consumed in excess) are sold. Examples could include some of the advertising used for sodas and sugary drinks, alcoholic beverages, tobacco products, and high-calorie "junk food." A particularly sensitive topic is the issue of marketing to children. Think about how perceptions of "healthy," what business practices are socially acceptable, and where responsibilities lie have changed over time. Several very good articles on this subject have been identified for you in the South University Online Library and are listed below. Review those and conduct your own research on this topic. Then respond to the following:
Ronald McDonald has been a staple in advertising McDonald's fast food restaurants since the 1960s. What ethical issues do you see in using Ronald McDonald or McDonald's new mascot, Happy, to market to children?
Is it ethical to use either Ronald or Happy in McDonald's charitable efforts? What issues concern you?
Should McDonald's and other food sellers do more to make their menus healthy?
What changes do you think should be made to try and resolve some of these issues, and how would you go about implementing them?
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When one commits a criminal act, that wrongful deed is: The theft of valuable business information, such as a trade secret is: If a person engages in illegal activities, such as drug dealing, and one hides the origins of the income, besides tax probl..
Read how the company Palm "improved in bargaining power" when selling their company by creating a "bidding war" among several companies, including HP, Apple, Google, RIM and Nokia (Thompson, 2015, Ch.7, "Power: The Power of Alternatives", p.150). Why..
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Review the short Strayer University video in Instructor Insights. Briefly provide your about the importance of self-motivation as a Strayer University student.
Discuss at least three reasons why simply examining a country's per capita GDP and its population doesn't necessarily lead to a good estimate for potential demand.
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