Why they have such strong corporate reputations

Reference no: EM131299573

1. What are some of the product strategies and communication strategies that General Motors could use to further enhance the level of perceived differentiation between its divisions?

2. Consider the companies listed in Branding Brief 11-3 as having strong corporate reputations. By examining their Web sites, can you determine why they have such strong corporate reputations?

Reference no: EM131299573

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