What do you think of the interbrand methodology

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1. What do you think of the Interbrand methodology? What do you see as its main advantages and disadvantages?

2. How do you think Young & Rubicam's BrandAsset Valuator relates to the Interbrand methodology
(see Brand Focus 9.0)? What do you see as its main advantages and disadvantages?

Reference no: EM131299577

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