Why snugging is bad for the research industry as a whole

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Reference no: EM131646507

Sugging is a market research industry term, meaning "selling under the guise of research". This behavior occurs when a product marketer falselypretends to be a market researcher conducting asurvey, when in reality they are simply trying to sellthe product in question.

Discuss why snugging is bad for the research industry as a whole.

Also, talk about one way companies can use sugging to deceive consumers into buying their products and services.

Reference no: EM131646507

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