Why is this relevant to brands and businesses today

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Reference no: EM133550352

Homework: Marketing Article

For your article homework, submit a Word document, one page only, answering the following questions:

You have to read the article "A cute logo can buy consumers forgiveness"

Question I. How does this relate to topics we have covered in class?

Question II. Why is this relevant to brands & businesses today?

Question III. Talk about a brand you engage with- a brand you purchase, and brand you love, or a brand you don't like. What characteristics or traits of the brand make you trust or not trust the brand? Did you have a specific experience with the brand or product that made you feel this way?

Reference no: EM133550352

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