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Assignment: Business and Finance- Marketing
Question A. What are the emerging sub-markets in the fast food industry? What are the alternative responses available to McDonald's, assuming that it wants to stay relevant to customers interested in healthier eating
Question B. Identify markets in which actual sales growth was less than expected. Why was that the case? What would you say was the most important reason why the bottom fell out of the dot-com boom? Why did all the B2B sites emerge and why did they collapse so suddenly?
Question C. Pick a company or brand/business on which to focus. What are the emerging sub-markets? What are the trends? What are the strategic implications of the sub-markets and trends for the major players?
Question D. Choose a market or sub-market on which to focus, and discuss the expected profitability for participants in that market using Porter's five forces model. Which of the five forces make this a good market to participate in? Which forces make it a bad one? Are there any important aspects of the market that you don't think the five forces model captures?
Question E. Choose a market or sub-market on which to focus, and identify a current trend in that market. Why do you think it is a real trend and not a fad? What are the drivers of the trend's future growth? What uncertainties might affect your forecast? Can you identify another current trend in the same market that you think is actually a fad?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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