Why is future revenue the key input

Reference no: EM13277169

Long-term financial planning for most firms begins with the development of a sales/revenue forecast. Why is future revenue the key input? Could management develop a cost/expenseforecast first? Would it be beneficial to consider that approach - why or why not? If possible, reflect on the planning process in your organization (or an organization with which you are familiar) and provide some input on how the process begins and the way in which the information is generated. If you are not familiar with any given firm, provide some input as to how you believe an effective process should begin and how information should be generated.

Reference no: EM13277169

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