Why is characteristic so important in selling

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Problem 1: Rashida is a salesperson at an office furniture store, and she frequently has to make sales presentations to various business people. When Rashida talks to her potential clients, she often slouches and mumbles. She gets so nervous that she can't look people in the eye. Rashida's sales have been suffering, and she knows she may be fired if she doesn't improve soon. Which characteristic of successful salespeople should Rashida work on, and what steps can she take to get her sales up? Why is this characteristic so important in selling?

Reference no: EM132819599

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