Why each component is important to evaluate and understand

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Question: Adidas is an international sporting apparel/shoes brand. If Adidas was to enter a new foreign market, it would conduct a country market assessment. Identify the 4 components of the assessment. Briefly describe each, using examples relevant to the company, and state why each component is important to evaluate and understand. (one short paragraph for each is suggested).

Reference no: EM133343661

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