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Why distribution decisions are important decisions

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Distribution decisions are very important decisions for companies, they represent a long term decision that can affect the success of a product

  1. Explain why distribution decisions are important decisions and why it is a long term decision
  2. Compare and contrast the following retailers : Walmart, Aldi , Trader Joe's , and Publix
  3. Based on your comparison what would you do differently to adjust to the competitive environment ( what kind of decisions would you take considering the new generation (generation Z and millennial)
  4. Choose a product and explain its distribution (Push vs Pull) and intensive, exclusive or selective strategy. Do you agree on the strategy, or do you think there should be changes?

 

Reference no: EM133885929

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