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How do customers pay

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Reference no: EM133885927

Questions:

  • What needs are being met by the products or services that they purchase? What are the benefits to the customers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.
  • Who is involved in the purchase process? Who are influencers? Who are buyers? Who are users?
  • How do customers pay? Describe payment plans, financing, banking arrangements, etc.
  • Where are the products or services sold and delivered, and what are the distribution channels?
  • How often are the different types of the products or services purchased? Is there seasonality to sales?
  • Is there any market regulation? Is there self-regulation? Do any federal or state regulations affect the company's US operations?
  • What is the size of the market (in dollars and units)? What is the growth rate of that market?

Reference no: EM133885927

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