Reference no: EM132605195

Assume that through aggressive marketing The Best Team is able to shift its sales mix toward more sales of jackets. Total sales remain $4 million per month, but now 40 percent of this revenue stems from sales of jackets, shoes 40 percent, watches 10 percent and 10 percent for shorts. Fixed cost is still $800,000 per month. Using the new sales mix compute:

Question 1. Average contribution margin ratio of total monthly sales.

Question 2. Monthly operating income.

Question 3. The monthly break-even sales volume (stated in dollars).

Question 4. Explain clearly why the company's financial picture changed with the new sales mix.

Question 5. If the costs for all the products would decrease with 10 percent would the operating income then increase with 10 percent. Explain

Question 6. Suppose that due to increased competition The Best Team needs to decrease the prices of Watches and Jackets with 30 percent. The same time the fixed cost increased to $1,200,000 otherwise everything else remains the same. Calculate the new break-even point and operating income.

Question 7. Comment on the new results (from question 16) compared to the base case in Part 1. Has the risk profile of the company changed?