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Which strategy was the most tempting

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Reference no: EM134025759

Problem

THE TRIGGER: The ad uses an external stimulus like the hot weather and strong sunlight, making people realize they need protection from UV rays to avoid sunburn and skin damage.

THE SEARCH: A Filipino user would look for reviews on TikTok, Shopee, Lazada, and Facebook, especially watching influencer reviews and checking customer ratings and comments.

THE EVALUATION: The product is "sulit" because it has high SPF (SPF 50), lightweight/non-sticky formula, affordable price, and good reviews, making it better than other brands. Get the instant assignment help.

THE PURCHASE: Yes, the purchase is influenced by free shipping vouchers, discounts, and e-wallet promos (like GCash) which make the buyer feel like they are saving money.

THE POST-PURCHASE: In the review section, customers say "magaan sa face," "hindi malagkit," at "worth it for the price," showing satisfaction. Some may say "medyo oily" or "small size" which shows slight buyer's remorse.

A. Which strategy was the most "tempting"? The discounts and free shipping vouchers were the most tempting because Filipinos love promos and saving money.

B. Why do you think this strategy is effective for Filipino consumers? It is effective because Filipinos are price-conscious and always looking for "sulit" deals, so promos strongly influence their decisions.

Reference no: EM134025759

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