Explain the types of analytics with example

Assignment Help Marketing Management

Reference no: EM134025762

Problem

Zara, a global fashion retailer, is analyzing its product sales data to understand customer buying behavior and improve profitability. The dataset includes 226 product entries with details such as product category, seasonal tags, promotions, sales volume, ratings, price, and revenue. The company's management is particularly interested in:

1) How promotions influence sales and revenue.

2) Which product categories (e.g., shoes, jackets, etc.) perform better across different seasons?

3) Differences in performance between men's and women's products.

4) The role of product ratings and placement (aisle position) in customer purchases. A Power BI dashboard has been created with KPI cards, bar charts, pie charts, and tables.

Key insights from the dashboard show that:

1) Promo products generate 50% higher revenue than non-promo products.
2) Shoes and jackets dominate sales. Get the instant assignment help.
3) Higher-rated items are more often discounted.
4) Men's products provide higher profits than women's products.
5) Products positioned in aisles perform better than those placed elsewhere.

Management has asked your team (as data analysts) to analyze the dataset, interpret the insights, and recommend strategies to boost underperforming areas while leveraging strong-performing products.

Task

(1500-word limit). Explain the types of analytics with example. Explain the impact.

Reference no: EM134025762

Questions Cloud

Briefly discuss using at least three practical examples : Briefly discuss using at least three practical examples from any South African brand or organisation and, explain how advertising differs from other elements.

Identify the customer category or competitive setting : Briefly describe H.E.B the company or brand. Identify the customer, category, or competitive setting that matters most for your analysis.

Which two threats exist when a company makes such promises : A social media company is guaranteeing potential customers that it increase any company's credibility. Which two threats exist when company makes such promises?

Which threat the company encounter while posting its reviews : A company has offices in multiple countries and wants to use social media to post customer. Which threat could the company encounter while posting its reviews?

Explain the types of analytics with example : Which product categories (e.g., shoes, jackets, etc.) perform better across different seasons? Explain the types of analytics with example. Explain the impact.

Cognitive developmental milestones in few years of life : What are their limitations and what are important cognitive developmental milestones in the first few years of life?

Discuss about intelligence and the intelligence quotient : Based on what you've read in the textbook about intelligence and the intelligence quotient, what are the pros and cons of the IQ test?

Which strategy was the most tempting : Which strategy was the most tempting? The discounts and free shipping vouchers were the most tempting because Filipinos love promos and saving money.

Discuss types of web traffic analytics that provide insights : Discuss 2 types of web traffic analytics that could provide insights on the performance of the company's marketing campaigns.

User Account

All Pages