Which qualitative aspects of a project take precedence

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Problem 1: When a project has a negative net present value (NPV), the project should be rejected. This is the present value rule. That being said, do you believe there may be some instances in which qualitative aspects of a project take precedence over the financial calculations? For example, what about a project that has a negative NPV but would result in decreased competition?

Reference no: EM132729583

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