Reference no: EM132239668
1. Which statement demonstrates the formation of a segment based on lifestyle?
A fast food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays.
A gourmet grocer advertises its services on a small classical music station even though there is a much larger rock station in the area.
Campbell’s makes spicier nacho cheese sauce for its distributors in Texas than it does in Maine.
GE built a downsized microwave oven to hang under kitchen cabinets.
2. Under what circumstances would local marketing likely be the most effective?
When pronounced regional and local differences in demographics and lifestyles are present
When pronounced similarities in psychographics are present
When pronounced differences in psychographics are present
When pronounced differences in lifestyles are present
3. A college that has separate graduate & undergraduate admission offices recognizes that these are distinct:
brand depth determinations.
cobranded services extensions.
levels of student quality.
product/service lines.
4. Which is WRONG about branding and brand equity:
high brand loyalty can serve as a barrier to entry for competitors.
advertising can extend the positive associations connected with prominent brands.
brand awareness is a very short-lived phenomenon—when, not advertised, brands “die” quickly.
brand associations usually refer to customer benefits or product attributes.