How do we brand reynolds for the social demographic

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Reference no: EM132239672

The goal: The focus is specially geared to recruiting Millennials and Gen Z.

(*) By building the Reynolds American brand on the CSUF campus.

Questions that must be addressed in your research paper are:

How do we brand Reynolds for the Social demographic on campus?

Is social media a viable opportunity for use as a brand building and recruiting tool.

(*) By recruiting for the Reynold’s summer internship.

Questions that must be addressed in your research paper are:

How do we attract/hire?

What is important to them?

Issues: Reynolds American has great success in the south as their main headquarters is closer to this geographic area. Once the company goes further west and into CA, they are faced with a lack of interest in their summer intern program, even though interns are well compensated.

The students will need background on the industry and company. This may be included in your paper to bring better context to your research findings.

Reference no: EM132239672

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