Which demographic trends must brokers respond

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Reference no: EM132199319

1. Which of the following is a problem that can be approached with optimization?

A. Segmenting customers for target marketing offers.

B. Assessing project risk distribution based on uncertain input parameters.

C. Scheduling sales personnel at a minimum cost while meeting best practices and requirements.

D. Estimating staffing needs based on past store traffic

2. One of your colleagues spends a great deal of time planning her interactions with people from different cultural backgrounds. Before she talks with people from a different culture, she researches their culture, tries to understand how it’s both similar and different from her own, and then tries to put herself "in their shoes" by testing how different statements might make her feel if she were from their culture. Which of the following views is MOST ACCURATE about her behavior with respect to being culturally competent?

A. Although admirable, the most culturally competent people are authentic and her behavior is political in nature – it would be better if she just tried to be herself.

B. She is missing the most important aspect of cultural competence, learning the language of the other culture.

C. She should probably spend the most time on learning about the other culture rather than comparing it to her own because this distracts from the real issues at hand.

D. This type of cultural learning, although requiring a lot of effort, is essential to be the most effective you can be when talking with others from different cultures.

3. Which demographic trends must brokers respond to in order to attract consumers?

A) The Asian population is now the "majority minority."

B) The over-65 population, which outnumbers the 18- to-24-year-olds, is a very significant force.

C) Hispanic population is still not a significant factor in the marketplace.

D) Asian population is no longer growing as rapidly as the black population.

4. Which goal is unlikely to be achieved because it is NOT measurable?

A) ''I will increase my monthly sales from four to six by July 31.''

B) ''I will maximize my income by the end of this fiscal year.''

C) ''I will make at least 20 more sales.''

D) ''I will exceed last year's sales by 15%.''

5. The midlife stage of a company's life cycle comes after

A) maturity.

B) growth.

C) decline.

D) stability.

Reference no: EM132199319

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