Which audience is most appropriate for the message

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Reference no: EM133821095

Assignment: Brand Analysis- Strategic Communication Analyzing the Clothing Brand Moncler

For your first short paper, you are to select a brand/organization/individual/movement of personal interest. You can analyze the brand's social media and/or traditional media campaigns.

For this paper, you are to provide a thorough overview of the brand/organization/ individual/movement, including their mission and vision statements. Then, you must analyze the campaign based on four of the following concepts discussed this semester so far:

5 Tenets of Strategic Communication

• Ethics
• Audiences
• Community Building
• Strategic Writing

If analyzing social media campaigns, you must investigate one month of posts (minimum). If exploring traditional media, you must analyze a minimum of 5 examples. The posts must be explained in depth, so I do not need to look at the source to understand the context. However, links and in-text citations must be provided when necessary. The posts and/or traditional media examples must be cited in the References page. Use Purdue OWL for citation information.

This paper is to be 5 to 6 pages long.

You must incorporate three credible sources into your analysis. One source must be one of the readings assigned this semester. The other two sources must be reputable (e.g., newspapers, magazines, or journal articles, book chapters). Websites, self-published blogs, and articles will not be accepted as a source. If you are unsure of its credibility, please email me and send a link with your query.

Any paper suspected of being written using AI technology will be subject to an oral defense. Review the syllabus for more information on AI technology use in this classroom. Five tenets of strategic communication.

1. Intentional message design
2. Correct platform
3. Calculated timing
4. Audience selection and analysis
5. Desired impact

I. Intentional Message Design

A. Begin with a realistic communication goal

B. What are you trying to achieve

a. Cultivation of positive associations?
b. Raise awareness?
c. Connection with stakeholders?

C. Communication goal must align with organizational goals

II. The Correct Platform

A. Find your audience, do not ask them to find you

a. Broadcast news
b. Instagram
c. Tiktok
d. Radio

B. What will they get out of finding you on a platform?

III. Calculated Timing

A. When is the right moment to send a message?

B. External factors (economic, legal, political environments) need to be at a minimum

IV. Audience Selection & Analysis

A. Which audience is most appropriate for the message?

B. Internal stakeholders? (employees, board members)

C. External members? (consumers, media)

D. Message goal can help choose correct audience

E. Be specific

F. Segment

V. Desired Impact

A. What will a successful campaign look like?

B. Clearly define before creating messages

C. Use mission/vision to guide messages

D. How will you measure success?

a. Likes? Shares? Comments?
b. Increased sales?
c. Increased attendance?
d. Minimize negative coverage?

Reference no: EM133821095

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