When it comes to group influence on buyer behavior

Assignment Help Operation Management

Reference no: EM131664769

Match the definitions or complete the statements in the first part of the quiz with the appropriate terms found in the second part. Please answer all questions to the best of your ability.

1. When it comes to group influence on buyer behavior, _____ are groups that serve as sources of comparison, influence, and norms for people's opinions, values, and behaviors.

2. When it comes to groups, ______ groups have structures and rules and hierarchy, for example, a work group.

3. This is the process through which a consumer learns about another person’s culture.

4. These are consumers who have large followings on social media and who have an impact on the consumption behaviors of their followers in different product categories.

5. In the case of measuring opinion leadership, the _____ method involves asking each respondent a series of questions to determine the degree to which he or she perceives himself or herself to be an opinion leader.

6. In measuring opinion leadership, the _____ method refers to when members of a social system (family, friendship group, fraternity, sorority, neighborhood group) are asked to identify to whom they give advice and to whom they go for advice.

7. _____ assess how consumers online have influenced other consumers based on things they post.

8. This is a type of symbolic activity consisting of a series of steps that extend over the human life cycle. In the US, this includes breakfast, getting ready for work or school, Easter, Thanksgiving, March Madness, and Opening Day of the MLB season.

Terms

A. Social media influencers

B. Sociometric

C. Formal

D. Intergenerational socialization

E. Technical

F. Consumer degree of conformity

G. Ritual

H. Consumer socialization

I. Conspicuous consumption

J. Normative influence

K. Klout scores

L. Reference groups

M. Extended

N. Symbolic group

O. Artifacts

P. Core values

Q. Social comparison

R. Self-designating

S. Reputational measure

T. Nouveau riche

U. Social mobility

V. Status consumption

W. Opinion leadership

X. Objective

Y. Acculturation

Reference no: EM131664769

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