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- What would you do if you were a marketing manager looking at test market results that were inconclusive about your new product's chances for success--should you kill the idea or go forward to commercialization? (Assume there are no more funds for research.) Why? How could being wrong impact your career?
- Into what category of new product would you have placed Razor Scooters (the foot powered ones, not the later ones with a motor) when they were first introduced? Why?
- Consider the relationship between product characteristics and the rate of new product adoption. How can you apply these characteristics to the marketing of new automobiles that do not burn gasoline or diesel fuel for power? Do you foresee any difficulties in marketing these cars? Why?
- Did anything you learned in this chapter surprise you? How? Why?
Describe, in brief, the histories of both of Amazon and Yahoo, and determine the core business of each
1.Purple cows are a highly effective basis for a new product upon which to base a new venture. It is possible for all new product ideas to be purple cows. Do they need to be? If not why not; if yes, how would you take a nonpurple cow and turn i..
What does Jimmy see in Sabrina? Why does he fear that the relationship is doomed
you must choose between two sales recruits. one has scored very high in terms of the quality of his interview but not
Explain Cisco, Dell and FedEx Global Supply Chain and Provide examples of more than one MNE that relied on global supply chain
Explain the Case Study on Gatorade Marketing and Social Media and Why do you think social media is so important to Gatorade
Explain Brick and Mortar versus Online Travel Agencies and Explain how the supply chain was modified from brick and mortar
discuss the major perspectives of management thought and discuss Porter's generic stratigies. give your own example of each
Explain Medical Services and Indifference Curves and assume the Senator is not an economist and is not familiar with indifference curve analysis
imagine you are the marketing manager for a u.s. manufacturer of paper products including paper plates paper towels
At what stage in the product life cycle is the iPhone? What about other smartphones, Will Apple's iPhone maintain its competitive edge, or will Google's Android become the market leader
create a product launch plan of no more than 1050 words for 2 markets domestic and international. the domestic country
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