What marketing mix component would be most important

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- Consider the rental of a motel room. What classification of product is it? How does that classification influence the way you will market the product?

- For which classification of product would distribution (place) be most important--why?

- What marketing mix component would be most important for marketing unsought products? Why?

- What marketing mix component would be most important for marketing specialty products? Why?

- What marketing mix component would be most important for marketing convenience products? Why?

- What marketing mix component would be most important for marketing heterogeneous shopping products? Why?

- Did anything you learned in this chapter surprise you? How? Why?

Reference no: EM13824442

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