What would some appropriate goals and measurable objectives

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Reference no: EM133945109

Assignment: SWOT Analysis

Last weeks application question(s) asked you to give an opinion, however this response is going to require you to illustrate you understand the marketing planning process that have been discussed in the lecture. Make sure you understand each of the concepts and can demonstrate your understanding. While there will be a lot of different possible correct answers here, I am mostly looking to see that you understand how to apply the concepts to a practical situation. Get the instant assignment help.

Assume you have been chosen to market a Women's Flat Track Derby Association (WFTDA) Roller Derby Regional Tournament. The event will be three days long featuring some of the best roller derby teams in the region. The top three teams will advance to the WFTDA National Tournament. Flat track roller derby is a contact, team-sport featuring two teams of five players on the track at once. Since the sport first gained prominence in 2001, it has grown to include teams in more than 400 leagues. Leagues are mostly made up of young (20-30-year-old), amateur, all-girl teams who compete at local roller rinks. Through the sport, organizers hope to promote a positive, athletic, strong, female image. Organizers are hoping to attract a large audience to attend the 3-day event.

A. Why would it be important for you to develop a marketing plan for this event?
B. What types of information would you need to market this event?
C. Do a SWOT analysis for this event?
D. What would be some appropriate goals and measurable objectives?
E. How would you evaluate the success (or failure) of your marketing plan?

Reference no: EM133945109

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