Consumer spending insights assessment

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Reference no: EM133945107 , Length: 2 pages

Data Visualisation and Communication

Assessment - Consumer Spending Insights

Task

You are a Retail Analyst tasked with creating a 2-page flyer for the company's marketing team to highlight consumer behaviour from 2021 to 2024. Your flyer should use compelling data visualisations and clear commentary to highlight the most important insights about customers.

Assessment Description

You represent a retail company that wants to understand its customer purchasing in order to adjust marketing and product strategies. Your task is to create a data-driven flyer that communicates insights about consumer behaviour. Get expert assignment help online from PhD writers.

Your flyer should include key data insights such as:

Overall growth and variability between 2021 - 2024
Which product categories (e.g., clothing, footwear) are driving sales growth.
Who the customers are, how they shop and any demographic differences (i.e age and gender) in purchasing behaviour.

On the front page, include a compelling title and key highlights. On the back page, provide informative commentary and the insights drawn from it.

You must include at least four visualisations to support your case.

Assessment Instructions

Please refer to the assessment marking guide to assist you in completing all the assessment criteria. You do not require additional references for this assessment except as suggested in the marking brief.

Your submission must include the following components:

Flyer: Must contain at least four clear and relevant data visualisations. The front page to highlight key points. On the back of the flyer (2nd page), provide a more detailed commentary explaining the data and insights.

Reference no: EM133945107

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