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Question: In Healthcare Marketing: A Case Study Approach, read Chapter 10: 'Communication'. Read these web pages: 5 Reasons Why Mayo Clinic Dominates Social Media in Healthcare: The Big Brand Theory: How the Mayo Clinic Became the Gold Standard for Social Media in Healthcare: Revisit the Mayo Clinic websites you visited in Workshop Two. Navigate to the discussion thread and answer the following questions: What communications channels does the Mayo Clinic employ? What value do they generate for the organization? One of the messages in the textbook is that everyone in a healthcare organization should be a marketer. How does the Mayo Clinic achieve this, or does it? What biblical principles are demonstrated in the Mayo Clinic's communications?

Reference no: EM133514793

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