Reference no: EM132343168
Instructions
Read the case study Kevin Plank: Founder, CEO and Chair of Under Armour (on page 242, chapter 7 in your text).
Support your answers to the following questions with specific information from the case and text or with information you get from the web or another source.
1. According to Herzberg's two-factor theory of motivation, was Plank's motivation to create a new category of performance apparel driven by extrinsic (hygiene) factors or intrinsic (motivator) factors?
2. According to McClelland's manifest theory of motivation, people are motivated by the needs for achievement, power, and affiliation. Which of these needs would you attribute to Plank? If you were to rank them in order of significance to Plank, which will be first, second, and third?
3. What's the evidence in the case that job enrichment is a key part of the way work is done at Under Armour?
4. Watch Kevin Plank give the keynote speech at the 2010 Cupid's Cup for the Robert H. Smith School of Business at the University of Maryland. From the video, what are some of his motivational team themes that he lists?
Cumulative Questions
5. Chapter 6 distinguished between transformational, charismatic, and transactional leadership theories; which one of these best describes Kevin Plank?
6. Based on the discussion in Chapter 5 on passive, aggressive, and assertive behavior, what type of behavior do you think Kevin Plank has shown in the case narrative on him?
7. The Big Five Model of Personality (Chapter 2) categorizes traits into the dimensions of surgency, agreeableness, adjustment, conscientiousness, and open to experience. Which of these dimensions can you attribute to Kevin Plank?
Attachment:- case study Kevin Plank.rar