Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
This is a Diploma Level Qualification. You must show that you have undertaken independent research in order to answer the project questions. When completing this theory assessment please make sure that you properly cite and reference the materials that you have used. Scenario: You work in the marketing department of a new company. The company intends to sell European made kitchen appliances online. These include dishwashers, stoves/ stove tops, ovens, exhaust fans/ canopies/ range hoods, refrigerators, freezers, garbage disposals, sinks and taps, microwaves. They have organised an efficient and effective import procedure for the products they are offering. They now need to develop an appropriate marketing mix for the company. This is a new business and it is important to make the market aware, not only of the products being offered, but of the service associated with the products and of the business itself. 1. Explain: a. What you, as part of the marketing team, will need to know about your market. b. How you will acquire this information. c. How you can make the buying public aware of the company. d. How you could promote the products. e. What the appropriate marketing mix for the products will be. f. How service will come into the marketing mix, what its importance is and what service should be applied. 2. Justify the marketing mix in terms of the four Ps and write a report that can be submitted to senior management outlining the procedures followed to determine the best marketing mix and the reasons for selecting the different components. 3. Explain how you should monitor the marketing mix and what metrics you could use. Explain why these procedures have been selected. 4. Initial market take-up has not been as good as you expected. What will you do? Senior management have asked for a report. What information will you need to collect, analyse and document? What actions will you take? Provide reasons for your answer. How will you present this information to senior management? An answer of approximately 1500 words will be necessary. You will need to present two written reports for management -Question 2 asks for a report on the marketing mix and Question 4 requires a presentation for senior management.
What are the most common mistakes which start-up companies do marketing wise? What are the pitfalls which they should avoid?
How did the creative thinking process work in the development of this product? Describe what took place in each of the four steps.
Review the Discussion Questions and User Checklist at the end of Chapter 6, the Board of Directors and Major Projects, in your text Project Management: Strategic Design and Implementation. What kind of evidence might indicate that a company's b..
What are the positives and the negatives associated with the Trait Style of Leadership?
Case study "does big data bring big rewards?" Why would a customer database be so useful for the companies described in this case? What would happen if these companies had not kept their customer data in databases? How did better management and anal..
develop a problem statement that is 250- 300 words. the topic of the problem should be turnover. develop it as a
How is social responsibility different from ethics? Provide an example of an organization behaving in a socially responsible manner regarding environmental influences.
How has the use of technology greatly improved many firms competency into keeping accurate inventory levels?
Romans Food Market, located in Saratoga, New York, carries a variety of specialty foods from around the world. Two of the stores leading products use the Romans Food Market name: Romans Regular Coffee and Romans DeCaf Coffee. Formulate a linear progr..
Describe when each of the three statistical process control chart methods should be utilized?
Should the users of the results of a quantitative analysis (use implementers of the solution) be involved in the modeling and solution process? Why or why not? Describe what is meant by the scientific method.
Describe the bargaining zone model, and outline strategies that skilled negotiators use to claim value and create value in negotiations. Explain how one might relate to a real-world scenario professionally or personally.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd