Reference no: EM131157547
First page
1. What are the advantages of qualitative measurements when doing marketing research? What are the disadvantages?
2. Your colleague has been tasked to do market research for your company. Management is complaining that sales have not been where the company would like them to be (the sales are about 8% behind the projected goal).
3. The United States has been a "services" economy since the late 1980's, at which time our GNP was focused more on providing services than the manufacture of physical products. Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that...........
4. You are the marketing manager for Fujiwama Corporation, an electronics company (fictitious) that specializes in cellular telephones. Your company's share of the cell phone market is 3.1% and you are listed as the #9 cell phone. ..........What strategic direction might it take with its product lines? To what risks might Fujiwama expose itself were it to go all out to gain that #5 market share position?
5. You are the product manager for a new disposable infant diaper ("Baby High Dry") that absorbs better than any other diaper on the market. Normally, an infant's diaper must be changed eight (8) times in a 24-hour period.............(Remember that your channel members are in a position to promote your product. As you look at your pricing strategy, how does that strategy consider that which is important to your retailers?)
6. As the Marketing Manager for Cleanwipe Windshield Wipers, a manufacturer of replacement windshield wipers for automobiles and trucks, you are tasked with working with your channel members to help them promote?
Second page
1. Edward Smeets is the new sales manager for Grunwald Instrumentation. He has just come aboard to head up a sales force of seventy sales professionals, all of whom possess at least a B.S. in a scientific field. Many have Master's Degrees............What changes, if any, would you suggest that Smeets consider to the sales force structure to effect increased sales?
2. New products fail at a very high rate, often greater than 75%. Demonstrate a graduate-level response that communicates your indepth rationale that accounts for why so many products fail upon their introduction. Based on this?
3. You have just become the marketing manager for a new line of DVD players. Your Fixed Costs (FC) for running your plant are $1,300,000 a month. This includes salaries, insurance, rent, amortized capitalization of equipment, etc How many DVD Players do you need to sell each month to "break even"?
4. The concept of a Marketing Audit is gaining acceptance within marketing circles, especially as a means to ensure that companies are seen as "above board" and "ethical" in their marketing practices. Were you tasked with creating?"
5. As the advertising manager, you have limited funds with which to advertise. A critical promotional campaign is about to get underway and you are looking to maximize your advertising's effectiveness..........Money is tight. In which magazine would you advertise? Using that which you learned in your course, defend your decision and share how you came to your conclusion.
Compute the amount
: Compute the amount by which the proposed radio advertising campaign must increase Chaps & Saddles's monthly sales volume to pay for itself.
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Calculate the degree of operating leverage
: Calculate the degree of operating leverage. - Calculate the degree of financial leverage. - Calculate the degree of combined leverage.
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Design a suitable packed column for this duty
: The column will operate at 1.1 bar and ambient temperature. If necessary, the aqueous stream may be recirculated to maintain a suitable wetting rate.
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Evaluate the potential impact of the expanded facility
: Define the target audience, determine the marketing objectives, determine resource requirements, define how the marketing message will be delivered through integrated marketing communication, specify the media plan, and discuss how the marketing ..
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What strategic direction might it take with its product line
: Edward Smeets is the new sales manager for Grunwald Instrumentation. He has just come aboard to head up a sales force of seventy sales professionals, all of whom possess at least a B.S. in a scientific field. Many have Master's Degrees..............
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Why should cdc software company implement a ppm
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Construction for the shell and the tubes
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Describing the heat transfer rates
: What is the final equation describing the heat transfer rates and the change of temperature of the coffee in the cup?
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What are the basic principles behind the agile process
: What are the basic principles behind the AGILE process? What is the PM's role under the AGILE process? Describe each level and discuss whether each level can overlap with another level, and also define its level of risk.
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