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Question: Your college or university no doubt has an organizational unit that is responsible for marketing merchandise to alumni and other customers-items emblazoned with your school's logo, such as sweatshirts, T-shirts, caps, cups, and so on. Assume that the merchandising unit in your school does not have an up-to-date computerized database. Explain how you would go about putting together such a database. What specific information would you maintain in your computerized database for each customer? How would you use this information?
Design a research study for this reserch. Be sure to use the research process. Include a problem definition and research design.
Define payback period. Assume the company has a P/B (payback) policy of not accepting projects with life of over 3 years. Do you think the project should be accepted? Why?
your team is working on the opportunity assessment when you are notified there will be room on the agenda of the senior
Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction. What can be done to improve CRM
Provide specific examples of products that lend themselves more to social networks than to search engine advertising. Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands
Which environmental forces might a marketer need to consider when marketing the following products in the international marketplace, and why?
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable)
Show how a master schedule is developed from an aggregate plan and Describe the relationships among forecasting, aggregate planning, master scheduling, MRP, and capacity planning
Explain how the marketing opportunity would reflect upon the firm. Would it have a positive or negative public relations effect on the firm? Would it result in great financial improvements, or only a minor improvement?
The team has been invited to present at a conference before top executives of Fortune 500 companies. The topic the team is presenting on is "How Can Socialization and Mentoring Be Used For Career Advancement?"
What did you find to be the most challenging concept covered during ECO/365?
Suppose that B goes first and selects qB. Then after observing qB, A follows and selects qA. Both firms know the demand curve. What are qA and qB?
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