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Qusetion: 1. Four types of "graphics" are used in compiling databases: buyographics, demographics, geographics, and psychographics. Provide one illustrative variable that a catalog marketer of men's or women's clothing (your choice) might include in its database for each of these "graphics."
2. Explain the meaning and importance of database "addressability."
3. The section describing database assets included the claim that an up-to-date database allows a marketing organization to create long-term relationships with customers. What does this mean?
Conduct a hypothesis test. Be sure to state H0 and HA. What is the p-value. What is your conclusion using a typical value for a
Explain Devising Marketing mix and Explain the components of the marketing mix for Kudler's new catering service
Brief history and description of the company - background, primary product/service offerings, customers, business sector(s), etc
Compare and contrast consumer market segmentation and business market segmentation.- How do marketers use local marketing and individual marketing?
Explain A Discussion on the Pros and Cons of Internet Taxation and do you think there should be a nationwide internet sales tax as a way of reducing the federal income tax
Choose a retailer. Then, of the six phases of the channel design process, determine which has the greatest impact on whether or not a channel strategy is successful for that retailer. Provide your rationale.
find an advertisement for a product that is relatively common such as cosmetics, household goods, or appliances, which is being marketed to a global audience. Write a 3- to 5-page paper discussing the potential target market segments likely to pur..
Use this forum for your group's post negotiation discussion. Discuss your negotiation-what went well? What did not? Was the outcome satisfactory? What about the process? If you were maintaining a lifetime negotiation journal, what would you note f..
How has digital marketing changed the traditional ways of marketing a product or service?
Examine the major complexities that would arise under expansion via capital projects. Propose key actions that the company could take in order to prevent.
Explain six Simple Strategies for Improving the Decision-Making Process and Discuss the improvements of decision making
Determine the distribution strategy relative to your target market, location, and selection of distribution channels and discuss the key types of marketing materials that you intend to develop and share.
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