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Read the short case, "Free-Product Competitors Challenge Microsoft," located on page 322 of the course textbook. Begin by assessing the free product competitors that are challenging Microsoft. They have not been aggressive in the free-product market.
• Do you think this is a wise decision?
• What should Microsoft do in the future?
A key skillset we utilize in this class is strategic analysis - your ability to take and find information on a given situation, identifying strategic problems and applying concepts from class. What is (was, should be) the firm/industry's(sustainabl..
You are the chief marketing consultant for your company's brand. Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company's brand is to its current, Briefly e..
Which of the following are commonly used inventory management models and Which of the following are commonly used hedging strategies
What is the mission of the health care organization? What are their corporate level goals? Who are their customers? From your SWOT analysis, what do you conclude are the organization's main strengths and weaknesses
Pricing and Distribution Strategy
What information should be in the databases and Where and how would you obtain the data? Discuss in detail.
the early modern age was a period of great discovery and exploration. the frontiers of knowledge were being pushed out
Critically analyze, compare, and contrast the theories of disruptive innovation and value innovation. This means you will need to define each theory and then compare and contrast these theories: How are they alike? How are they different
Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with?
Are the current logistics information systems used by IAJ adequate? If so why? If not what systems need to be acquired and implemented at IAJ?
The advertising strategy of the business to business market has differences with the business to consumer market - each is unique. How do you think your strategy or process would change from a B2B market vs. a B2C market? Or, would it be the same?
1.tbs bikes has recently introduced a series of bikes called surami. the core positioning of tbs bikes is
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