What role does the topic show on consumer behaviour

Assignment Help Business Management
Reference no: EM136020

Based on all the chapters in the course text select an advertising topic for the final paper from the suggested list below or choose your own advertising topic (be sure as well as obtain instructor approval). Use the APA writing style (6th edition) also a minimum of six sources, five of which should be from the Ashford University Library to construct an eight-to-ten page paper based on the following questions/issues-

Define as well as describe the advertising topic.

Define its effect on the advertising industry.

How might this advertising topic assistance managers in using the advertising campaign to achieve business objectives?

What role does the topic show on consumer behaviour?

Examine how this advertising topic is implemented in a specific organization, selected from an article retrieved in the Ashford Online Library.

Suggested Advertising Topics:

Advertising in the 21st century

Ethical and Social responsibility in advertising

Advertising to children

Public service announcements

Media planning and buying

Advertising media (radio, television, print, digital)

Writing the Final Paper

The Final Paper:

Must be eight to ten double-spaced pages in length, as well as formatted according to APA style as drawn in the Ashford Writing Center.

Must comprise a title page with the following:

a. Title of paper

b. Student's name

c. Course name and number

d. Instructor's name

e. Date submitted

Must initiate with an introductory paragraph that has a succinct thesis statement.

Must address the theme of the paper with critical thought.

Must end with a supposition that reaffirms your thesis.

Must utilize at least six scholarly sources including a minimum of five from the Ashford Online Library.

Must document all sources in APA style as outlined in the Ashford Writing Center.

Must comprise a separate reference page formatted according to APA style as outlined in the Ashford Writing Center.

Cautiously review the Grading Rubric for the criteria that will be used to calculate your assignment.

Reference no: EM136020

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