Reference no: EM13732082 , Length: 12 PPTS
"They are very eager to see what we've been working on during the past few weeks," she says excitedly. "I'm sure they will love the plan and am looking forward to your presentation."
"Thanks," you respond, feeling a few butterflies in your stomach. "I'm looking forward to the presentation also. I think we've covered all of the bases and I'm sure we have a solid plan. I've jotted down the order of items to cover that I think will be best for the presentation. What do you think?"
Objectives of plan
Marketing research used to select target market
Product branding strategy
Pricing, distribution, and promotional strategies
Measuring results
Contingency plan
"This looks like a solid format for the presentation. Let me know if you have any questions and I'll be happy to help," Michelle says exiting your office.
You close the door of your office so you can fully concentrate on preparing your presentation. You have a lot of material to cover, but you have been working on this plan for weeks. Now it's just a matter of formulating a cohesive strategy and anticipating any questions that may arise during the presentation.
What might somebody else say to show your proposed solution is wrong?
What could you say to show s/he is wrong?
What alternative solution might someone else recommend?
What reasons might someone provide to support their solution?
How would you respond to their reasons?
Is there a compromise or creative solution?
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Find the primary and secondary target markets
: Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP
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Pricing products and distribution channels
: Pricing Products and Distribution Channels, From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product
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Prepare branding strategy for your product
: Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a ..
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Explian new product development and the product life cycle
: New Product Development and the Product Life Cycle, Determine the primary way in which you would convey the advantage of your company's product versus the top retailers in the industry
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What reasons might someone provide to support their solution
: What reasons might someone provide to support their solution AND What might somebody else say to show your proposed solution is wrong
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Tattoos in the workplace
: A Harris poll released February 23, 2012, found that one in five adults (21 percent) has at least one tattoo. It also found that those with tattoos and those without tattoos have different impressions of people with body art.
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What is the company statement about sustainability
: What is the company's statement about sustainability? Is it part of their mission statement or strategic plan and Is there any evidence of publicity regarding their performance on Corporate Social Responsibility issues
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Analyze the goals product price and promotion
: From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle
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How a swot analysis can help reposition selected product
: Prepare a brief proposal of 400-500 words that illustrates how a SWOT analysis can help reposition your selected product. Perform a SWOT analysis on your company and brand. Write a positioning strategy for your brand
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