Reference no: EM13732078
Part 1
Your client is very excited about some of the research that you have already done on repositioning the company's brand using the 4 Ps of the marketing mix. You have been asked to prepare brief proposal to show your progress on repositioning the brand in the marketing plan using a strengths, weaknesses, opportunities, and threats (SWOT) analysis.
Prepare a brief proposal of 400-500 words that illustrates how a SWOT analysis can help reposition your selected product.
Perform a SWOT analysis on your company and brand.
Write a positioning strategy for your brand.
Part 2
Add the following 2 sections:
Executive summary: Write 100-150 words highlighting key points about the plan. It should act as an abstract that explains the current marketplace and customer market to management. It should outline major sections of the plan.
Global opportunities:Select 1 country where the product could be successful. Explain how your product could be expanded into the global marketplace by writing a narrative of 200-300 words that justifies the following:
The country's current marketplace and competitive environment
The country's economic situation
1 cultural value that matches your home country's product values
2 demographic characteristics of your proposed target market
The recommendation for expanding into the selected global market, or a general statement that outlines the conducted research.
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What reasons might someone provide to support their solution
: What reasons might someone provide to support their solution AND What might somebody else say to show your proposed solution is wrong
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Tattoos in the workplace
: A Harris poll released February 23, 2012, found that one in five adults (21 percent) has at least one tattoo. It also found that those with tattoos and those without tattoos have different impressions of people with body art.
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What is the company statement about sustainability
: What is the company's statement about sustainability? Is it part of their mission statement or strategic plan and Is there any evidence of publicity regarding their performance on Corporate Social Responsibility issues
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Analyze the goals product price and promotion
: From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle
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How a swot analysis can help reposition selected product
: Prepare a brief proposal of 400-500 words that illustrates how a SWOT analysis can help reposition your selected product. Perform a SWOT analysis on your company and brand. Write a positioning strategy for your brand
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Describe how marketers can use pinterest
: Describe how marketers can use Pinterest to enhance their marketing communications. Now does Pinterest act as a customer relationship management tool
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Explain how foreign direct investment would cause
: Explain how Foreign Direct Investment (FDI) would cause an increase in the BRIC (Brazil, Russia, India, and China) countries' Gross Domestic Product (GDP).
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Describe the market share for the organization
: First, find a real-world organization or product that you want to assess in terms of the current situation analysis. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent
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Describe and explain the performance trends
: Describe and explain the performance trends and research and discuss Government's measures to achieve the economic performance
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