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What positioning statement the company used

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Reference no: EM131017746 , Length: 1

"Taking a Position that Works" Watch the video below and then respond to the questions that follow:

Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, Vine, YouTube, etc.)

- Tell us your favorite product that you purchased using social media and what positioning statement the company used.

- Make sure you include the information from the fill-in-the-blank positioning statement.

- Also, state your opinion on how well social media clearly portrayed the positioning statement.

Video Segment Reference:

Newell, G. (2011, December 29). Building customer loyalty through strong emotional marketing [Video file]. Retrieved from https://youtu.be/zXTakDJG-NM.

Reference no: EM131017746

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