What other demographic information

Assignment Help Operation Management

Reference no: EM132293915

This week we are getting ready to introduce your new course (the course that you developed last week) to the market. You already determined which market segment(s) are most likely to purchase your product or service but this week we need to gather some more information before we can actually get it out to the masses.

1. Who are your competitors? You must choose two and explain why.

2. Choose a city/area in the United States where you will market your course and provide the following demographic information for the area:

Age

Income

Education

Ethnic Diversity

What other demographic information do you think would be an appropriate consideration for your offering?

You can click on the link citydata.com and use them as a great resource for finding demographic information

3. Decide on how you are going to price your product. You will need to research how much online courses typically cost. You know how much you pay at WilmU but how much will you charge for your course. Give two comparison prices as justification of the price that you chose.

4. Explain why you chose the area that you did to market your course. What information did you find from citydata.com that will justify choosing that city/area as your market.

On your cover page, include your name, date, and the city/area you are analyzing. The final product will be a paper that is 2-3 pages double-spaced, not including cover sheet or reference page, with 2-3 references, APA formatted. For assistance with APA format, see the Purdue Online Writing Lab and/or the Student Success Center.

Reference no: EM132293915

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