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Virgin Hotels (UK based Company) has entered "a developed market" the United States. The first hotel is located in downtown Chicago. You have been hired as a external marketing consultant for the Virgin Hotel brand in US. You have to recommend & validate with substantial research data the three cities you would suggest for opening this brand. What marketing strategies would you establish to this effect & why would you think that Virgin brand would be successful in this already developed market.
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This assignment represents Section of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section - Marketing Research & Target..
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