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Principles of Retailing
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the "Assignment Format" page located on the Course Home page for specific format requirements. Respond to the items below. Part A: Categorize two food-oriented retailers using the width and depth of assortment classification system. Explain your category choice for each retailer. Part B: What are the implications of the growth of combination stores and food-based superstores on the conventional supermarket? How can a conventional supermarket effectively compete against a food-based superstore? Part C: Explain how a supermarket retailer can estimate the degree of market saturation for a given location.
Nonfranchised Small Business Analysis
You have been asked to identify various segments in the market and then a potential targeting strategy. Describe the segments for a children's clothing store, and then justify the best targeting strategy to use.
Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.
You have met with your client and colleagues regarding the marketing plan. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together, demographic characteristics of your proposed target marke..
International Product Cycle
Conduct a second diagnosis of Desjardins using either the McKinsey & Company 7-S Framework or the Nadler & Tushman Congruence Model to diagnose areas of performance weakness
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decorative covers available in brass or solid black.
Read the Palms Casino Case Study. Besides following people who tweeted "Vegas Trip", what other keywords do you think they followed, According to the Forrester Graph, what percentage of the digital budget right now is social
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