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What market or segment of a market

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Reference no: EM131716949

You have just received a sizable inheritance. After giving part of it to charity, you have $500,000 remaining to begin a new retail operation in your local area. What kind of operation will you open?

  1. What market or segment of a market exists in your area with unfulfilled needs or wants?
  2. Briefly describe the nature of the operation you would open to meet the needs of a specific market segment(s).
  3. Product or service?
  4. Price range?
  5. Location?
  6. Will you use a concentrated or a differentiated targeting strategy? Why?
  7. What segmentation variables will be useful in describing your target market(s)? Why?

Reference no: EM131716949

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