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Trade promotions are widely practiced but sparingly researched. Retailers prefer trade promotions that provide short-term economic benefits; vendors prefer those that provide long-term, franchise-building benefits. Trade promotions can therefore be defined as any promotions that are provided to the downstream channel members by vendors to incentivize them to either purchase their products or to do some specific brand-building activity on behalf of the vendor or Trade promotions are temporary price cuts that manufacturers offer retailers to encourage them to reduce retail prices (Kantar Retail 2010; Kumar, Rajiv & Jeuland, 2001). They are different from consumer promotions that are basically targeted toward the consumers (for example; coupons, buy one get one, promotional packs and so on). In the food and beverage industry, trade promotions are a necessary evil that can quickly become an over-sized, unmanageable mountain of manual labor. The inability to track, control or analyze promotional programs negatively impacts the bottom line and the profitability associated with these initiatives. Overspending on trade promotions from execution inconsistencies and lack of promotion planning can also be a challenge. In view of this; vendors like IBM and Century Martial Arts (Junctions solutions) offers sophisticated, intuitive tools that fully support the entire profit promotion business process, specifically for the food and beverage industry. What is your opinion on this innovation? word count is 300 and three Harvard referencing/ Citation
The benefits of outsourcing SCM out-shadow the risks: Hence, the continuous adoption of the outsourcing strategies in modern retail sectors, for improved responsiveness and effectiveness, and increased performance. What is your opinion?
The general manager of a mass merchandising chain believes that sales of a product are influenced by the amount of space the product is allotted on the shelves. However, the manager realizes that sales volume would likely increase with extra space..
purchasing strategy and strategic purchasing, corporate and competitive strategie
At the end of 2008 the number was already 42 1 and in the year 2010 the WTO expects a total number close to 350 of additional Free Trade Agreements implementations, nearly doubling the existing amount (World Trade Organization, 2010).
How can co-operation and trust be fostered between partners in the supply chain? Please discuss in context of a industry.Backup your write up with real life situation from well know companies.
Determine the mean critical path for Brent's job search process. What is the variance of the project duration?
Write a minimum of a 650 word essay in APA format discussing the importance of having a communication strategy using technology within an organization.
Define Risk, SCRM and different Types of supply chain risk. Analyse three theories or models which have been used in managing supply chain risk.
Supply Chain Managment and Please give a write-up addressing several of the following key areas of SCM:
Explain the levels of intensity in the distribution channel
What is your opinion on the adoption of trade promotion synergies amongst companies in the same industry? Wordcount should be 300 Harvard referencing/citation and a minimum of three
Consider the 'global sourcing' lessons multinationals need to learn from the experiences of other companies, such as Ikea, the Gap, and Levi Strauss. It should stated real live example from companies.
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