User Account

All Pages

What is your distribution strategy

Assignment Help Marketing Management
Reference no: EM133925241

Assignment:

Olive & Sinclair - Chapter 14: Our goal this week is to practice distribution strategy and consider the different elements that impact distribution channels including target market, brand image and pricing strategy - and how a change in distribution can impact sales (keep in mind our Nike video from this week!). After watching the case video and reading the case, respond to the following prompts:

Look at the different distribution options for Olive & Sinclair. Keep in mind the company's brand image and target market characteristics as well as the situations for which each type of channel works best. Discuss the upsides and downsides of the following Olive & Sinclair distribution options.

Selling Direct through their in-person store. What is at least one upside and one downside for selling the chocolate solely through their in-person store?

Selling Wholesale to Specialty Grocers. What would be one upside and downside for selling wholesale to specialty grocers?

Selling Wholesale to "Big Box" Stores. What would be one upside and downside for selling wholesale to "big box" stores?

Profit Calculation: A chocolate bar sells for $8.50 retail. (Assume the markups listed in page 2 of the case file.) If the Cost of Goods Sold is $2.00, what profit would Olive & Sinclair make when selling wholesale to stores? What profit would they make when selling direct-to-consumer (DTC)? (Assume no labor costs.)

2. Recommend a NEW distribution strategy. Be sure to provide a rationale for your answer and cite our text, readings, videos and resources from this week to support your recommendations. Reminder: Keep in mind the target market and your pricing strategy as you consider your recommendation.

1. Channel Structure - What's your distribution strategy? Should the company sell product:

  • Direct-to-consumer in their online or brick & mortar store
  • Wholesale to small boutiques
  • Wholesale to specialty grocers
  • Wholesale to big-box stores
  • A combination (describe combination)
  • None of the above

2. Channel Structure: Mix - How much should they focus on each channel of distribution? (Should they focus half of their marketing efforts on each, only a little on one channel, etc.) Explain your strategy and reasoning, be sure to cite our resources from this week.

3. Assuming a wholesale option (regardless of your response to a), brainstorm two stores that you feel would be a good strategic fit for Olive & Sinclair. Why would they be a good strategic fit?

Reference no: EM133925241

Questions Cloud

Did you find any inconsistency among sellers retail channels : Specifically, what did you like about buying from the same retailer on multiple platforms or through multiple channels?
Primary pediatric provider : You see a couple for a prenatal visit at 8 months' gestation. You will be their primary pediatric provider.
Patient outcomes in ambulatory care settings : Select a topic that will focus on the implementation of a best practice and its impact on patient outcomes in ambulatory care settings
What is the monthly, fortnightly and weekly payment : What is the monthly, fortnightly and weekly payment if YOU finished YOUR mortgage in the next 10 years and how much interest YOU can save based on calculations?
What is your distribution strategy : How much should they focus on each channel of distribution? (Should they focus half of their marketing efforts on each, only a little on one channel, etc.)
Cognitive thinking and emotional feeling perspective : How did I experience the learning in this unit from a cognitive (thinking) and emotional (feeling) perspective? What learnings will I take with me?
Nursing is the largest of all healthcare careers : Nursing is the largest of all healthcare careers in the U.S., and therefore necessitates a specific comprehension by those that belong to the profession
Analyze the ethical dilemmas facing capital one : Write an overall conclusion summarizing your findings and defend the recommendations you've made - Include a reference list at the end using the Adapted
Caucasian girl with moderate intermittent asthma : Jessica, a 9-year-old Caucasian girl with moderate intermittent asthma, Discuss specific patient education on the prescribed therapy.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd