What is the value proposition of proximie for surgeons

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Reference no: EM133876258

Question

In mid-January 2022, Nadine Hachach-Haram, founder and CEO of Proximie, was thinking about the company's growth plans. Launched in 2016, Proximie was a platform that enabled clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (OR) where they would use mixed reality and a suite of digital audio and visual tools to communicate with, mentor, assist, and observe those performing procedures. The goal was to improve patient outcomes.

1. What is the value proposition of Proximie for surgeons? For medical device companies? For other parties in the healthcare delivery system?

2. What are the "missing" types of data that Proximie aims to collect? For whom might they be valuable?

3. Dr. Hachach-Haram's goal is to make Proximie ubiquitous in the operating room: "I want Proximie to become the platform that powers every OR in the world, so when you switch the lights on, you switch on Proximie." Is Proximie current strategy in sync with this goal? How would you advise the company to move forward?

Reference no: EM133876258

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