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Frank's Computer Monitors, Inc., currently sells 17" monitors for $270. It has costs of $210. A competitor is bringing a new 17" monitor to market that will sell for $225. Management believes it must lower the price to $225 to compete in the market for 17" monitors. Marketing believes that the new price will cause sales to increase by 10%, even with a new competitor in the market. Frank's sales are currently 10,000 monitors per year.
Problem 1: What is the target cost if operating income is 25% of sales?
Problem 2: What is the change in operating income if marketing is correct and only the sales price is changed?
Problem 3: What is the target cost if the company wants to maintain its same income level, and marketing is correct
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