What is the main reason to join amazon e-commerce platform

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Question 1- Based on your browsing of the website, in your opinion, what is the main reason that a business might choose to join Amazon's e-commerce platform?

Question 2- Based on your browsing of the website, does the services Amazon provide to its business-customers differ based on the business' orientation (i.e., whether it's a public organization, small business, or enterprise)?

Question 3- Do you think that the extra resources that Amazon provides will aid move its targeted business-customers through the business buying process? How?

Question 4- In this website, Amazon is employing several marketing communication mix elements to influence business customers. Highlight (with examples) two marketing communication mix elements that Amazon is employing in the above website, explaining why you considered each as such.

Question 5- How does Amazon support its businesses in streamlining their procurement processes? Explain your answer based on information provided.

Reference no: EM133312086

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