Reference no: EM132466408

Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions:

Write a 1,050- to 1,250-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:

o Target Market

o What is a target market?

o What is the target market of the product or service selected?

o What is the importance of selecting a target market?

o What issues and questions must be considered when selecting and managing a target market?

o Branding

o What is a brand?

o Why is branding important?

o After selecting a current, common health care brand, address the following:

o What images or thoughts do you relate to that brand?

o Does the branding appeal to the market? Do those images influence consumers' decisions to buy or use that brand?

o Is the product successful?

o What is the profitability of the product and what is the effect on the bottom line?

o If this were your product or service, what might you do differently?